Search Google Local Pack Tests Refine query and search box by location
Google seems to be testing a specialized local pack that looks more like local service ads. Maybe it’s a bug because the ads aren’t tagged or maybe Google is testing free local service listings? The design of the local pack looks more like local service ads and gives you the option to fine tune the query and location.
I received several notifications of this design yesterday, here is what Robert Owen from Timberwise sent me:
Compare that to what I see without the refinement options:
The reason I think these are local service ads is that it was spotted by others and local SEOs said it looked like them.
I have seen several types of results on Google. that is to say
Organic search: https://t.co/VakIr1R6VK
Local search: https://t.co/o2k2o4lxKI?
Map search: https://t.co/D4Wt33a7Ln
Now I saw a new preview (My First Time)https://t.co/reYBNtiaWZ?
I still don’t know how to trigger this. pic.twitter.com/zzRWWxwkkB
— Syed M. Amir Hassan (@SyedMAmirHassa1) March 29, 2022
— Khushal Bherwani (@b4k_khushal) March 29, 2022
They are linked to local service announcements, so maybe this is a bug?
Very interesting. Looks to me like it might be related to Local Services ads. https://t.co/XAxtshRIwL pic.twitter.com/k6NscJGXX1
—Darren Shaw (@DarrenShaw_) March 29, 2022
This is a URL for Gopogle local service announcements.
— Ben Fisher (@TheSocialDude) March 29, 2022
Discussion forum on Twitter.