Yahoo and the incredibly expanding accordion search box – TechCrunch


Google has Google Instant. Bing guided the research and (soon) swimming whale videos on its home page. Yahoo, well, Yahoo now has an expanding accordion search box. From today, when you search related to music, movies or news, a set of results will be grouped at the top in a box with vertical tabs on the side. It’s similar to Google’s Onebox universal search and Bing box, except the vertical tabs create four or five expanding search boxes into one.

When you search for “Lady Gaga,” for example, the default area is a preview with a snippet of her biography, a link to her official website, and photos, but there are also tabs for events, albums, videos, and Twitter. . The Twitter tab is further divided into its Official Tweets, Hollywood Insiders Tweets, and “Everyone” Tweets (although not really from everyone, Yahoo filters spam and bots).

Likewise, for News, the tabs are divided into Stories, Images, Videos, and Twitter. And for movies, you get a preview with links to trailers and a tab with showtimes near you. Yahoo also has a partnership with Netflix to link directly to this movie on Netflix, where it can be added to your queue. (Yahoo won’t get paid for every movie people add to their Netflix list, but will get a bonus for new members who sign up to Netflix). These tabs will also be on sale to search advertisers who wish to sponsor one.

If you’re looking for a trending search topic, there’s a good chance you’ll get a slideshow in the search box, along with photo and photo info. (Yahoo loves search-generated slideshows). Yahoo also adds slideshow results to its image search. The higher result will now often display a box with associated slideshows from different public domain image banks such as Flickr.

Finally, Yahoo’s mobile search adopts HTML5 so it can show higher quality tabs, image search results, and stock charts when available.

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